ancillary revenue is a key
Airlines can now drive new ancillary revenue by offering advertisers the ability to advertise directly to individual passengers on individual routes. This enables advertisers to target specific demographics on a flight. For example a theme park can show advertisements specifically to families, or restaurants can entice the business traveller or the leisure traveller, depending on their priority audience.
Whether your airline is a low-cost or a full service carrier, your ancillary revenue from ad placement can be your best source of added value.
Use our innovative big data-enabled platform to solve your key ancillary concern: how to convert journey data into proﬁt.
big data. big wins.
FLY ON MORE THAN WINGS.
PASSENGERS trust airlines with vast amounts of personal and travel data – sorted by type (business or leisure), age, destination, payment source, etc. They give away all this intrinsic value to airlines, who can ignore it, or turn it into valuable insights about micro-audiences.
By using this proprietary knowledge, ADVERTISERS can target these micro-audiences with fine-tuned messages. They can offer passengers information, coupons or discounts relevant to them, and make them appreciative, rather than annoyed.
AIRLINES can gain new ancillary revenue by matching their passengers and advertisers’ messages, via selected in-flight advertising channels.
WHY YOU TOO COULD USE OUR TARGETED ADVERTISING PLATFORM
We join these sources in a digital advertising marketplace, where airlines bring substantial data and advertisers bring related content. By matching these two stocks, we automatically serve relevant messages to select audiences, via airline-specific advertising channels.
Let Targeted Advertising Platform (TAP) manage all direct advertising channels and populate them with relevant advertising, to provide the best value. Flight-related channels can be your most advanced form of advertising, yield high response rates and ensure premium pricing.
- You can delight their customers with carefully honed messages, rather than annoy them with spam. This improves the user experience, before, during and after every journey.
- Such optimization is vital, as in the future, customer experience will be even more critical than it now is and is likely to drive more loyalty than points or miles.
- Combined with the annual growth in global air traffic passenger demand, averaging 5.3% over the past decade, ancillary revenues could move the razor-thin profit margins higher up the value chain.
HOW OUR TARGETED ADVERTISING PLATFORM WORKS
TAP is our unique SOFTWARE AS A SERVICE.
CLOUD-BASED it integrates with an airline’s inventory system and central reservation system to place contextually relevant information in real time.
From flight-booking websites and confirmation email messages, through boarding passes or in-flight entertainment, to mobile application interaction all along the way or upon the completion of a journey – these avenues are direct paths to passengers, without cut-taking intermediaries.
REACH THE RIGHT CUSTOMERS AT EVERY STEP OF THEIR JOURNEY86% of passengers fly in a positive mood and are likely to be receptive to ads
8+ is the number of times that passengers on a return journey look at their boarding passes
85% of passengers wish to be notified of their flight status digitally, which opens frequent windows for advertising
67% of passengers prefer in-flight connectivity over food and beverage on their flight, a zeal that can be sustained by appropriate advertising
Web-based campaign management
Algorithmic data filtering
Automated real-time auction of advertising space and content
Pre-paid billing preventing default of payment
Integration with major payment systems
Transparent logs for detailed account management
Contextual suggestions for improved targeting
Fixed inventory reserved for premium accounts
As the world-leading software development lab, we help the aviation industry leaders implement the most advanced and innovative digital technology solutions. Fill out the form below to find out more on how our platform has allowed some of them to maximize advertising revenue on their flights.