ARTICLE FEAT. HARIS CECO, VP & gm FINTECH, COMTRADE DIGITAL SERVICES
SUPPORT WITH CHATBOTS, PAY WITH APPS
Ever since it was first launched in December 2016, the company implemented Assisto to help numerous banks to attract, retain, and engage more digital customers. Haris Ceco, VP and GM of Fintech at Comtrade Digital Services explains: “Our Assisto conversational platform enables banks to build meaningful relationships with their customers resulting in loyal and happy customers who turn into ambassadors of the bank’s brand.” Conversational banking is a direct response to the market shift driven by the behaviour of millennial generation. The idea of putting a face and personality to a brand is nothing new, but to do this successfully in banking requires a strategic approach and deep understanding of customers ...
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topic & Keywords
Opti-channel banking and adopting the strategic approach to banking chatbots.
#CustomerSupport #Payments #ConversationalBanking #BankingBranding